E-commerce websites are found everywhere in today’s web and remain one of the top ways to enhance consumer interaction. This great feature doesn’t come without problems. Despite the ease of online shopping, e-commerce cart abandonment rates hover around 95-96%. Sometimes customers simply change their minds (we can’t really do anything about that), but more often than not customers are led around in circles by poorly-designed e-commerce websites that confuse and frustrate them.
So what distinguishes a great ecommerce web design from the ones that leave the customer unwilling to buy? We’re sure you’ve experienced a poorly-designed ecommerce website. Just when you think you’re ready to buy, the cart clears spontaneously, or the checkout button doesn’t work. The products lack descriptions and the prices change when you try to buy. Regardless of the industry, when you experience frustrations such as these, you immediately stop buying and find another source of product.
Most website development firms deliver out of the box business sites that look great as a brochure, but lack interactivity and connection with the customer. These dry, uninviting sites lack originality and quickly turn off customers. Sites with cookie cutter templates take very little time to setup. As a result, these sites rarely lead to a successful business because customers leave as soon as they arrive. When they leave, they are left without an impact or lasting impression of your corporate identity. This gives them little reason to return.
Our website development professionals recognize the value of solid information architecture design and integrative branding that engages the customer from the first stop at your site. Engagement with your customer is crucial to tying into their emotional connection to your site and developing loyalty. Behind great design lies website development that contains solid coding and web application design with targeted features that place your business at a competitive advantage.